Partner with the Town of Newmarket
Showcase your brand and connect with the community by leveraging Newmarket's premier facilities, parks, and award-winning events. Sponsorship and Naming Rights deliver high visibility, community impact, and measurable marketing value.
What are Naming Rights?
Naming Rights are a contracted agreement where a sponsor purchases the right to name a Town facility—or an asset / amenity within a facility (rink, gym, lounge etc.)—for a defined term. Agreements address rights fees, signage, sponsorship benefits, renewal options, and do not affect day-to-day operations.
Why the Town of Newmarket Pursues Naming Rights
Newmarket pursues Naming Rights to generate non-tax revenue that helps offset operating costs, fund facility improvements, and support programs and events—while creating tailored, high-value marketing platforms for partners and enhancing resident experiences.
Benefits & Value Proposition for Sponsors
Your brand benefits from:
- Prominent facility branding and integrated signage packages
- Digital visibility across Town websites, event listings, and social channels
- On-site activation options (activation zones, sampling, contests, prizing, use of the facility upon agreed to times outlined in contract)
- Presenting sponsor opportunities for key venue events, customized to your objectives
- Community impact through support of recreation, arts & culture, and award-winning events
(Newmarket: Festivals & Events Ontario Municipality of the Year—two years in a row; 2024 Sponsor of the Year with Mercedes-Benz Newmarket)
Facilities & Amenities for Naming Rights
Ray Twinney Recreation Complex
Amenities: Fitness Centre, pool, two ice rinks, lounges.
Home to various sport tournaments year-round.
Learn more about the Ray Twinney Recreation Complex here
Magna Centre
Amenities: One Olympic-Sized rink, three NHL-sized ice rinks, a 25-metre community pool and a 21-metre learning pool, a full-sized gymnasium, an indoor walking track, three multi-purpose rooms and the Newmarket Sports Hall of Fame. Outdoors facing Mulock Drive includes the Outdoor Skate Park.
A hub for major sporting events and tournaments throughout the year.
Learn more about the Magna Centre here
Mulock Park
Amenities: Expansive green spaces, trails, skating trail feature, outdoor event areas, The Glass Hall event space, Cedar Circle with a water feature in the summer, and the historical Mulock House featuring a café, cultural and community spaces, with AGO exhibit partnerships on the top floor and a variety of unique programming and events planned upon official opening Summer 2026.
Learn more about Mulock Park here
Recreation Youth Centre & Indoor Skate Park
Amenities: Indoor skate park, kitchen for classes/courses, gym space, recreation space.
Learn more about Recreation Youth Centre and Indoor Skate Park here
Old Town Hall
Amenities: Art gallery, green rooms, classroom spaces, catering kitchen, box office, auditorium, and stage.
Learn more about Old Town Hall here
Parks and Green Spaces
Newmarket's parks and trails host outdoor events, fitness programs, and community gatherings. Opportunities include trail signage/naming, amenity sponsorships, and seasonal activations.
Visit the Parks & Trails page here
Event Sponsorship Opportunities:
Engage with residents through signature music, arts & culture festivals, sport tournaments, seasonal celebrations, and youth/family programming.
See Events listing here.
On-site activation opportunities include:
- Branded activation zones at festivals and events
- Opportunities to engage with the public
- Giveaways, prizes, contest draws
- Prospecting and data collection at your booth
- Some events include on site speaking engagements and draw / winner announcements
Benefits of Event Sponsorship:
- Strong community engagement
- Alignment with high-profile, award-winning events (Festivals & Events Ontario recognition two years running)
- Opportunity to tailor your sponsorship and activations in context with the event theme, audience demographics
- Logo placement on event materials
- Recognition on Town social media and digital platforms
- Media attend the majority of all Town events
Community Awards & Recognition Sponsorships:
Celebrate excellence and community spirit by sponsoring one of Newmarket's prestigious annual Community Awards programs. The program features three Awards Categories:
- Community Awards & Recognition – A annual event honouring exceptional residents, volunteers, organizations, and partners who make a meaningful difference in Newmarket through leadership, service, and community-building.
- Community Sports Awards & Newmarket Sports Hall of Fame Inductees – Held every other year (biennual), starting in 2026, a ceremony recognizing local athletes, coaches, volunteers, teams, and builders who elevate sport and recreation, as well as celebrating those inducted into the Newmarket Sports Hall of Fame and all our Town team wins from the previous year.
- Arts & Culture Community Awards & Newmarket Celebrates the Arts Awards – An awards ceremony taking place every other year (biennial) starting in 2027, showcasing our local artists, cultural leaders, creative organizations, and supporters who enrich Newmarket's cultural life and inspire creativity across the community. This event will also include the long standing Newmarket Celebrates the Arts Awards and Ceremony.
Award Sponsorship Opportunities – $1,000 per award (+ applicable taxes)
Your award sponsorship benefits include:
- Presenting an award on stage to the recipient alongside the Mayor or a Member of Council
- Recognition as "[Award Name] presented by Your Company"
- Logo on event signage and printed program
- Promotion through Town and event marketing channels, website, and social media
- VIP invitation for you and a guest to the ceremony and cocktail reception
- Networking with Mayor, Council, award winners, and community leaders
- Media will be invited to the event
Next Steps:
We wish to thank you in advance for wanting to partner with the Town of Newmarket to enhance and enrich the lives of those living in our community. To inquire about a Naming Rights or Events sponsorship opportunity, please familiarize yourself with what opportunities we have available before proceeding to fill out the Sponsorship Intake Form.
Step 1 - Explore Town of Newmarket Naming Rights and Event opportunities:
Naming Rights (see above section for details)
Specific Town Run Events
Step 2 – Complete & Submit the Sponsorship Intake Form here
What to Expect Next:
- Review Process: Our Sponsorship & Marketing team will review your submission to ensure shared goals and values before starting the conversation about sponsorship opportunities.
- If we're in alignment and we determine an opportunity that's a great fit for both parties, a member of our team will contact you within
5–8 business days. - Future Consideration: If you don't hear from us within that timeframe, we'll keep your submission on file for future sponsorship opportunities.
Town of Newmarket Facility Internal LCD Screens and External Facility Marquee Signs (electronic signs) Promotion
Promotion is available at no cost for charities, not-for-profits and non-profits
only to help build awareness and promote your fundraising or charitable initiative within our Town of Newmarket facilities. We do not offer paid promotional opportunities on these screens. Promotions can run on the screens for a total of 6 weeks. Please submit your request with final artwork a minimum of 5 business days PRIOR to your promotion date. Submit your request and creative to [email protected] with LCD Screens and your company / organization name in the subject line. You will get an email confirmation from one of our marketing colleagues to confirm your request.
Events submitted/posted on the LCD/External Facility Marquee Signs (electronic signs) must:
- Have a clear connection to the Town of Newmarket and the community.
- A non-profit or not-for-profit community based event.
- Be submitted no less than 10 business days prior to the date of the event to ensure posting on the signage.
The Town of Newmarket will not allow the following type of events to be submitted through the Community Signage:
- Announcements/events that promote a commercial interest or commercial cause.
- Political and/or partisan based events from non-elected officials.
- No solicitations.
Graphic Requirements For Internal LCDs
All Town of Newmarket Facility Internal LCD (Excluding Municipal Offices)
Static Image:
-
File format: .jpg or .png
-
Resolution: 1920w x 1080h pixels
Video:
- File format: Windows Media Player (.wmv) or MP4
- Resolution: 1920w x 1080h pixels
- 30 second duration
- No audio available
Town of Newmarket Municpal Offices (395 Mulock Drive)
Static Image Only:
-
File format: .jpg or .png
-
Resolution: 633w x 692h pixels
Town of Newmarket Internal LCD options include:
- Magna Centre
- Ray Twinney Recreation Complex
- Community Centre & Lions Hall
- Seniors Meeting Place (Seniors Centre)
- Recreation Youth Centre
- Municipal Offices
Graphic Requirements for Marquee Signs
Text Requirements (15 words maximum):
- Name of activity/ event / program / fundraiser
- Date
- Location
- URL / website or phone number for more info
Town of Newmarket Marquee Sign options include:
- Magna Centre (East and West entrances)
- Municipal Offices
- Riverwalk Commons
- Ray Twinney Recreational Complex
Ice Rink / Rink Board Advertising
Our in Rink advertising is reserved for Naming Rights Sponsors. We currently do not make our rink boards available for advertising.
Interested in Event or Naming Rights Sponsorship Opportunities?
Thank you for your interest in supporting Town of Newmarket initiatives! Sponsoring Town events or having your name associated via a Naming Rights Sponsorship via a Town of Newmarket park, venue or amenity is a great way to engage with the community, increase your brand’s visibility and provides you a variety of opportunities to showcase products or services to our community that will enhance their experience living here in Newmarket. If there is a symbiotic dynamic between Town of Newmarket and your organization, know that every sponsorship activation and Naming Rights engagements are custom tailored to meet our sponsors’ unique business objectives.
Please complete the sponsorship inquiry form to share your details and ideas with us.
Once submitted, here’s what you can expect:
- Review Process: Our Sponsorship & Marketing team will review your submission.
- Next Steps: If we identify an opportunity that’s a great fit for both parties, a member of our team will contact you within 5–8 business days.
- Future Consideration: If you don’t hear from us within that timeframe, we’ll keep your submission on file for future sponsorship opportunities.
Ready to get started? Click here to fill out the form
